DELL TECHNOLOGIES

Dell handles very different event formats from a single platform 

Objectives

For Dell Technologies Forum, the main goal is to automate the organization of the roadshow while providing a rich digital experience to its participants 
 
For Dell EMEA Partner Conference, the main goal is to foster meetings, networking, and interactivity

Strategy

DELL TECHNOLOGIES FORUM

Every year, DELL organizes its European roadshow, the DELL Technologies Forum. A major event across Europe which provides an opportunity for DELL Executives and Managers to meet and exchange with customers and partners. 
 
The roadshow gathers is usually planned on 40 different venues: Athens, Brussels, Bucharest, Dublin, Helsinki, Lisbon, Madrid, Milan, Munich, Oslo, Paris, Prague, Stockholm, Vienna, Warsaw, Zurich, … 
DELL EMEA chose the inwink platform to automate the organization of its roadshow and to provide a rich digital experience to its participants: 
 
  •  Creation of a ‘’Dell Technologies Forum’’ event template 
  •  Duplication of the website configuration for each date in the roadshow 
  •  Publishing of a multi-events ‘’Dell Technologies Forum’’ mobile app (App Store & Play Store) 
  •  Localization and translation of webpages on each local language 
  •  Integration of the event program, sessions, speakers 
  • Partner management and showcasing at each event 
  •  Set-up of networking and matchmaking among participants 
  • Real-time dashboards available to the organizing team to track attendance and measure performance of each event 

DELL EMEA PARTNER CONFERENCE

For the annual DELL EMEA Partners Conference, a lot of DELL EMC partners, coming from all over Europe, gather to discuss the current trends in the market and showcase their latest leading-edge technologies. 

Leveraging the inwink platform, DELL EMC set out its event to foster meetings, networking, and interactivity: 

  •  Creation of a rich and personalized digital experience 
  •  Publishing of a mobile app dedicated to the event (App Store & Play Store) 
  •  Personalized communications to registrants by emails and push notifications 
  • Networking, matchmaking, and scheduling of meetings among participants 
  • Registrations and badges management enabling different categories of participants 
  •  Check-in and badge scanning by means of NFC-enabled mobile devices 
  •  Real-time dashboards available to the organizing team to track the attendance flows 
  • Live interactivity during sessions to trigger dynamic participation of attendees 

Results

For DELL TECHNOLOGIES FORUM

 inwink is a very effective and flexible platform which met the challenge presented by our 40 events across Europe in 15 different languages ! Congrats to the inwink team for the quality of their support.” 
Pascal Nuger , EMEA Event Manager for Dell
 
 

For DELL EMEA PARTNER CONFERENCE

 "The inwink team and the performance of the inwink platform enabled us to manage seamlessly our partners event. Having such strong confidence in all technical aspects of the event freed us to concentrate on customer care for our attendees."  
Pascal Nuger , EMEA Event Manager for Dell 
 

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