Exhibitor Marketing

Market your booths and exhibitor services without having to use multiple tools

With inwink, trade show organizers centralize the entire exhibitor experience on a single platform:

  • Structuring of offers
  • Exhibitor pre-registration and registration forms
  • Exhibitor portal
  • Additional services
  • Contract management and billing
  • Floor plans
  • Sales follow-up

Your teams manage all exhibitor sales from a single platform.

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A community of more than 200 event organizers

Maison&Objet
VivaTech
Tech for Retail
Sommet de l'Élevage
RMC BFM
Quinze Mai
Les Echos
GL Events
Expozoo
Ebra
Cegid
Bpifrance

Why centralize the management of exhibitor marketing?

 

When offers, floor plans, contracts, options, and follow-ups are spread across multiple tools, teams lose visibility and exhibitors experience a fragmented process. inwink brings these steps together in a single environment to track every exhibitor, every order, and every associated revenue stream.

7 to 9 different tools to manage

Outils commercialisation

One platform to manage it all

Schéma commercialisation avec inwink

How to manage your exhibitors and market your event on a unified platform?

Create your exhibitor offers and manage participation requests

Organizers can centralize the management of their exhibitor offerings in an online catalog, including:

  • booths
  • packages
  • add-on options
  • equipment

Exhibitor registration requests are collected via dedicated forms, then reviewed and approved through the platform. Each application can be easily tracked, with a clear overview of its status, information that needs to be completed, and pending approvals.

Catalogue produits
Plans de salon - attribution des stands

Manage the sale of your exhibition booths and generate additional revenue

The sales teams manage booth sales with a clear overview of:

  • availability
  • assigned locations
  • booth statuses
  • add-on options
  • visibility or sponsorship services

Each exhibitor can add services to their order process: furniture, electricity, badges, invitations, parking, or technical services.

Additionally, the sales plan remains aligned with on-site constraints to facilitate booth allocation, track orders, and generate additional revenue at the right time.

Give your exhibitors

more autonomy

From their exhibitor dashboard, your exhibitors can access important information:

  • company and contacts
  • required documents
  • service orders
  • badges and invitations
  • pending approvals
  • payment tracking or administrative matters

Your teams maintain control over approvals, follow-ups, and statuses, while reducing scattered email exchanges.

Espace exposant et contrat
Facturation et commercialisation

Secure your contracts, your billing, and your sales tracking

Your sales teams manage contract creation and invoicing directly from a single platform. They can access:

  • contracts to be generated
  • pending signatures
  • down payment and final balance invoices
  • payments received
  • payments pending
  • cases requiring follow-up

Thanks to dedicated dashboards, they can also track orders, invoiced amounts, and payments received as sales progress.

The data can then be synchronized with accounting tools to simplify the administrative and financial tracking for each exhibitor.

Track your marketing using dashboards

Thanks to the tracking dashboards, your teams have a real-time view of sales progress:

  • number of booths sold
  • average order value
  • revenue generated
  • number of applications completed

These metrics help prioritize sales activities, identify applications that need to be finalized, and manage exhibitor sales more effectively.

Tableau de bord de suivi événement

FAQ: Optimize Marketing for Your Exhibitors

Why Use a Platform to Manage Your Exhibitors?

A platform makes it possible to centralize data and streamline processes related to exhibitors. Teams can track registrations, sales, and interactions from a single location.

How to Manage Marketing for Trade Show Exhibitors?

Marketing can be centralized on a single platform that allows organizers to manage offers, registration requests, and exhibitor contracts. Organizers can track every step from a single interface.

What are the benefits of a unified platform for exhibitor marketing?

A unified platform allows for the centralization of data and helps avoid the proliferation of tools. Teams gain greater visibility into sales and administrative operations.

How to Manage Exhibitor Registration Requests?

Applications can be collected through dedicated forms that allow exhibitors to submit their information and requirements. Organizers can then review and approve the applications.

How can I track booth sales and exhibitor services?

The platforms allow you to manage booths, options, and additional services in a centralized catalog. Teams can track orders and sales progress.