Event-Intelligence | the inwink blog

Business advice, customer feedbacks, best practices, market analysis, and more for BtoB marketing professionals

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AI for events: how to boost your communications?

03/26/2024
AI (artificial intelligence) brings considerable added value to the organization  of events, enabling the automation…

5 essential steps for organizing a trade show

03/26/2024
It is often said that it takes 6 to 12 months to organise a trade…

inwink integrates LinkedIn to extend events’ reach

02/27/2024
inwink has teamed up with LinkedIn to help event professionals increase the reach of their…

Post-event: 6 actions to keep your leads warm

06/21/2023
Generating new sales leads, increasing the organising company’s visibility or that of its partners... the…

inwink will be the official mobile application of VivaTech 2023

05/30/2023
Paris, may 30, 2023 – After announcing the renewal of their partnership last March, inwink,…

inwink will be the event management platform for VivaTech for the 4th consecutive year

04/11/2023
Paris, April 11, 2023 – inwink, the platform that simplifies management for event organizers, is…

How to Provide Value to Your Online Event Partners?

02/21/2023
The expectations of an event's partners or sponsors have changed a lot in a few…

How to measure the satisfaction of your event participants?

01/25/2023
If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of…

How to improve and facilitate the welcoming of events?

01/17/2023
At professional events, the participants first impression is the sign-in and welcoming. It is a…

Interview – How to manage and animate several BtoB communities efficiently?

01/11/2023
During our last user group, we interviewed our customers about the animation of their communities.…

Measuring Event ROI in 4 Steps

01/10/2023
In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in…

Our 2022 retrospective and review

12/20/2022
2022 is coming to an end, an opportunity for the inwink team to look back…

Web Summit, Heavent, AI for Health, Slush: our agenda for November

10/20/2022
  A productive month of November awaits the inwink team; we’ll participate in 4 key…

Marketing communities: which KPIs and how to improve them?

09/29/2022
You've launched online marketing communities with the goal of bringing your audience together in a…

How does setting up a marketing community complement your event strategy?

08/26/2022
As a BtoB marketing professional, one of the biggest components of your strategy is based…

Why create a BtoB community?

07/29/2022
A BtoB community is the gathering of professionals with common interests and shared concerns around…

Ready-to-Use Event Templates- Create Your Event in Minutes

07/20/2021
You've put in the hard work to define the concept of your event as well as…

Online Events: 6 Types of Interactions Between Participants

07/06/2021
One of the main challenges of online events is creating interactions: how to best encourage…

6 Tips for a Successful Online Job Fair

04/01/2021
An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters…

Online Ticketing: Best Practices to Consider for Your Event

03/30/2021
For some BtoB events, participation comes with a cost. Depending on the objectives and organization of…

Event Platform : 8 questions to help you choose

03/23/2021
The range of tools for managing and organizing professional events is vast and varied. How do…

Why you Should Centralize Event Planning in One Place

03/18/2021
If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating…

How To Use Tracking Links When Promoting Your Event

03/16/2021
Getting new registrants is one of the most important objectives for BtoB event organizers. In…

3 Keys to Collecting Feedback from Event Attendees

03/11/2021
Your event is coming to an end. You've worked for months to deliver exciting content…

Event: Data You Can Collect and How to Activate Them!

03/09/2021
To measure the impact of a marketing operation, it is necessary to collect and analyze…

Organize a BtoB Event in Compliance With the GDPR

03/04/2021
As a business event organizer, you collect, access, manage, and share information about your attendees.…

B2B event: networking or business meetings ?

03/02/2021
B2B event participants don’t only come for the content program. Most of the time, the…

B2B Events: How to Keep Partners and Sponsors Happy?

02/25/2021
B2B events are made up of a wide range of event formats. This article focuses…

B2B events attendance : how to maximize it?

02/23/2021
You are investing time and money into prepping great B2B events; it’s only natural you’ll…

In-Person Event Vs Online Event: How to Choose?

02/18/2021
How to determine between online or in-person for your BtoB events? One-off physical events that…

Digital Events: Forget Live Video, Go with Simulive!

02/16/2021
If you're organizing your first digital event, your first instinct might be to film and…

Online Events: How to Maximize Interactions ?

02/11/2021
One of the major challenges of online events is the maximizing interactions between participants. How…

7 Ways to Effectively Promote your B2B Event

02/04/2021
What actions can you take to promote your B2B event? First things first: no promotion…

Live event, Simulive, Replay : Advantages, and How to Use Them

01/31/2021
What do all the presentations, workshops, and keynotes at online events have in common ?…

7 Reasons Why You Should Be Planning Digital Events

01/28/2021
COVID-19 has accelerated the digital shift that was already in the works. Companies who rely…

Your Digital Events Planning Checklist

01/21/2021
Organizing an online professional event is a riveting experience… but one that can definitely cause…

Score Big Points with Your event Emailing Strategy

01/19/2021
For a BtoB marketer to orchestrate their event communication there are different channels of the…

Web vs. Native : Which app to Choose for your BtoB Event?

01/15/2021
Mobile accounts for approximately half of web traffic worldwide today. This also applies to the participants of your professional events.…

Webinar Is Dead, Long Live the Enhanced Webinar

01/14/2021
For your marketing operations, you might need to organize a short online event in no…

B2B Event Organizers: Contexts, Challenges, and Objectives

01/12/2021
Events organizers all share the same ultimate goal: bring value to participants. But, the B2B…

10 Tips to Running a Successful Online Event

01/07/2021
How to keep your attendees engaged is an ever-trending topic of concern for event organizers…