Business advice, customer feedbacks, best practices, market analysis, and more for BtoB marketing professionals
Event-Intelligence | the inwink blog
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How to Provide Value to Your Online Event Partners?
02/21/2023The expectations of an event's partners or sponsors have changed a lot in a few…
How to measure the satisfaction of your event participants?
01/25/2023If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of…
How to improve and facilitate the welcoming of events?
01/17/2023At professional events, the participants first impression is the sign-in and welcoming. It is a…
Interview – How to manage and animate several BtoB communities efficiently?
01/11/2023During our last user group, we interviewed our customers about the animation of their communities.…
Measuring Event ROI in 4 Steps
01/10/2023In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in…
Our 2022 retrospective and review
12/20/20222022 is coming to an end, an opportunity for the inwink team to look back…
Web Summit, Heavent, AI for Health, Slush: our agenda for November
10/20/2022 A productive month of November awaits the inwink team; we’ll participate in 4 key…
Marketing communities: which KPIs and how to improve them?
09/29/2022You've launched online marketing communities with the goal of bringing your audience together in a…
How does setting up a marketing community complement your event strategy?
08/26/2022As a BtoB marketing professional, one of the biggest components of your strategy is based…
Why create a BtoB community?
07/29/2022A BtoB community is the gathering of professionals with common interests and shared concerns around…
Ready-to-Use Event Templates- Create Your Event in Minutes
07/20/2021You've put in the hard work to define the concept of your event as well as…
Online Events: 6 Types of Interactions Between Participants
07/06/2021One of the main challenges of online events is creating interactions: how to best encourage…
6 Tips for a Successful Online Job Fair
04/01/2021An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters…
Online Ticketing: Best Practices to Consider for Your Event
03/30/2021For some BtoB events, participation comes with a cost. Depending on the objectives and organization of…
Event Platform : 8 questions to help you choose
03/23/2021The range of tools for managing and organizing professional events is vast and varied. How do…
Why you Should Centralize Event Planning in One Place
03/18/2021If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating…
How To Use Tracking Links When Promoting Your Event
03/16/2021Getting new registrants is one of the most important objectives for BtoB event organizers. In…
3 Keys to Collecting Feedback from Event Attendees
03/11/2021Your event is coming to an end. You've worked for months to deliver exciting content…
Event: Data You Can Collect and How to Activate Them!
03/09/2021To measure the impact of a marketing operation, it is necessary to collect and analyze…
Organize a BtoB Event in Compliance With the GDPR
03/04/2021As a business event organizer, you collect, access, manage, and share information about your attendees.…
B2B event: networking or business meetings ?
03/02/2021B2B event participants don’t only come for the content program. Most of the time, the…
B2B Events: How to Keep Partners and Sponsors Happy?
02/25/2021B2B events are made up of a wide range of event formats. This article focuses…
B2B events attendance : how to maximize it?
02/23/2021You are investing time and money into prepping great B2B events; it’s only natural you’ll…
In-Person Event Vs Online Event: How to Choose?
02/18/2021How to determine between online or in-person for your BtoB events? One-off physical events that…
Digital Events: Forget Live Video, Go with Simulive!
02/16/2021If you're organizing your first digital event, your first instinct might be to film and…
Online Events: How to Maximize Interactions ?
02/11/2021One of the major challenges of online events is the maximizing interactions between participants. How…
7 Ways to Effectively Promote your B2B Event
02/04/2021What actions can you take to promote your B2B event? First things first: no promotion…
Live event, Simulive, Replay : Advantages, and How to Use Them
01/31/2021What do all the presentations, workshops, and keynotes at online events have in common ?…
7 Reasons Why You Should Be Planning Digital Events
01/28/2021COVID-19 has accelerated the digital shift that was already in the works. Companies who rely…
Your Digital Events Planning Checklist
01/21/2021Organizing an online professional event is a riveting experience… but one that can definitely cause…
Score Big Points with Your event Emailing Strategy
01/19/2021For a BtoB marketer to orchestrate their event communication there are different channels of the…
Web vs. Native : Which app to Choose for your BtoB Event?
01/15/2021Mobile accounts for approximately half of web traffic worldwide today. This also applies to the participants of your professional events.…
Webinar Is Dead, Long Live the Enhanced Webinar
01/14/2021For your marketing operations, you might need to organize a short online event in no…
B2B Event Organizers: Contexts, Challenges, and Objectives
01/12/2021Events organizers all share the same ultimate goal: bring value to participants. But, the B2B…
10 Tips to Running a Successful Online Event
01/07/2021How to keep your attendees engaged is an ever-trending topic of concern for event organizers…
