Community Platform

Build and engage your B2B community with a comprehensive community platform

Centralize your members, content, events, partners, and engagement data. With inwink, organize your memberships, engage your audiences, and measure your performance to build a sustainably active B2B community.

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A community of more than 200 event organizers

Maison&Objet
VivaTech
Tech for Retail
Sommet de l'Élevage
RMC BFM
Quinze Mai
Les Echos
GL Events
Expozoo
Ebra
Cegid
Bpifrance

Everything you need to structure
and animate your B2B community


Member management, content, communications, interactions, and performance: explore the key features to build a community that stays engaged over time.

Memberships Registration Groups

Manage your members, memberships, and partners

Manage your B2B community's membership from a centralized platform.

Structure your registration journeys, track your members in real time, and give each profile access tailored to their rights, interests, and level of engagement.

Segment your members into groups and sub-communities to build a B2B community around interests, industry topics, or specific member types.

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Website Emailing Mobile app

Grow the visibility of your community

Showcase your B2B community with a website and a white-label community app, fully aligned with your brand identity.

Highlight your content, events, resources, members, and partners, and run targeted email campaigns to boost member engagement.

Discover Community Marketing
Articles Videos Resources

Centralize content for your members

Keep your community active with a varied and customizable content marketing strategy.

Centralize the creation and distribution of your articles, documents, videos, podcasts, webinars, or mini-events, while precisely defining access rules for your audiences: open content, partially visible content, or content reserved for specific member categories.

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Networking Content sharing Forums

Foster interactions between your members

As a community builder, turn your community into a true space for exchange with networking, discussion, and content-sharing features.

Facilitate connections between members, drive conversations around key topics, and encourage everyone to contribute to community life, all while keeping control over access, moderation, and engagement rules.

Discover member interactions
Engagement Member data KPIs

Analyze your community's results

Measure your community building activity to understand what really engages your members, identify high-value content, and build new monetization levers.

Track the performance of your content, memberships, campaigns, and interactions to better showcase your editorial formats, events, and premium resources.

Discover Community Performance
Read the testimonial

“When we chose the tool to manage the Summit, that community aspect was a must. It’s great to be king of the slopes four days a year, but for the remaining 361 days of the year, no one thinks about you. When you have a community, it gives you the means and a reason to connect with it.”

Victor BERTHONDeputy CEO, Sommet de l'Elevage

They made excellent use of
the features of Community Engagement

WF Video
Community Content Video
Community Geo

FAQ: Engage your B2B community with a comprehensive community platform

What is a community platform?

A community engagement platform allows you to manage, moderate, and measure a B2B community from a centralized location. It brings together tools for member management, marketing, content, interaction, and performance. This solution helps foster community engagement.

Why Use a Community Platform to Manage a B2B Community?

A platform allows you to centralize members, content, interactions, and data in a single environment. Teams gain greater visibility into community activity. This simplifies management and improves engagement.

What tools are needed to build an online community?

An online community requires membership management tools, a community website, a content management system (CMS), interactive features, and dashboards. These tools help organize and engage the community. They also make it easier to measure the community’s performance.

How Can a B2B Community Generate Value?

A B2B community generates value by strengthening member engagement, promoting content, and facilitating interaction. Activity data also helps identify opportunities for sponsorship, subscriptions, or premium content. This creates new business opportunities.

How Can You Monetize a Community Through Content and Data?

Monetization can be based on premium content, sponsored offers, members-only events, or exclusive programs. Performance data helps identify the formats and audiences with the highest monetization potential. This helps create more relevant offers.

How to Manage a B2B Community from a Single Platform?

A community platform centralizes sign-ups, members, content, interactions, and performance data. Teams can manage sign-ups, access, and community engagement from a single environment. This simplifies the day-to-day management of the community.

How should a community's membership and access be structured?

Memberships can be organized based on members’ profiles, privileges, interests, or level of engagement. Administrators can define tailored sign-up flows and access rules. This allows for a more personalized experience.

How to Engage a B2B Community All Year Round?

Community management relies on regularly sharing content, facilitating interactions among members, and sending targeted communications. Teams can publish articles, webinars, podcasts, or mini-events. This helps maintain member engagement over the long term.

How can we encourage interaction among community members?

Interactions can be encouraged through tools for networking, discussion, and content sharing. Members can connect, exchange ideas, and contribute to the community. This transforms the community into an active space for exchange.

How to Measure and Improve a Community's Performance?

Performance can be tracked using metrics related to membership, content, campaigns, and interactions. The data helps identify the most engaging formats and monetization opportunities. This helps guide the community strategy.