Event-Intelligence | the inwink blog

Business advice, customer feedbacks, best practices, market analysis, and more for BtoB marketing professionals

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Ready-to-Use Event Templates- Create Your Event in Minutes

07/20/2021
You've put in the hard work to define the concept of your event as well as…

Ready-to-Use Event Templates- Create Your Event in Minutes

07/20/2021
You've put in the hard work to define the concept of your event as well as…

Online Events: 6 Types of Interactions Between Participants

07/06/2021
One of the main challenges of digital events is interactivity: how to best encourage interaction…

6 Tips for a Successful Online Job Fair

04/01/2021
An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters…

Online Ticketing: Best Practices to Consider for Your Event

03/30/2021
For some BtoB events, participation comes with a cost. Depending on the objectives and organization of…

How to Choose Your Event Platform- 8 Questions to Ask Yourself Before Making a Decision

03/23/2021
The range of tools for managing and organizing professional events is vast and varied. How do…

Why you Should Centralize Event Planning in One Place Rather Than Scattering the Effort

03/18/2021
If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating…

How To Use Tracking Links When Promoting Your Event

03/16/2021
Getting new registrants is one of the most important objectives for BtoB event organizers. In…

3 Keys to Collecting Feedback from Event Attendees

03/11/2021
Your event is coming to an end. You've worked for months to deliver exciting content…

What Data You Can Collect from Your Events, and How to Activate Them!

03/09/2021
To measure the impact of a marketing operation, it is necessary to collect and analyze…

Organize BtoB Events in Compliance With the GDPR

03/04/2021
As a business event organizer, you collect, access, manage, and share information about your attendees.…

Networking or Business Meetings ?

03/02/2021
BtoB event participants don’t only come for the content program. Most of the time, the…

BtoB Events: How to Keep Partners and Sponsors Happy?

02/25/2021
BtoB events are made up of a wide range of event formats. This article focuses on…

How to Maximize BtoB Attendance?

02/23/2021
Are you investing time and money into prepping a great event? It’s only natural you’ll…

In-Person Event Vs Online Event: How to Choose?

02/18/2021
How to determine between online or in-person for your BtoB events? One-off physical events that…

Digital Events: Forget Live Video, Go with Simulive!

02/16/2021
If you're organizing your first digital event, your first instinct might be to film and…

Online Events: How to Maximize Interactions Between Attendees?

02/11/2021
One of the major challenges of digital events is the interactivity between participants. How to…

How to Provide Value to Your Online Event Partners and Sponsors

02/09/2021
Partners and sponsors who invest in your event expect a tangible value in return. The…

Best Practices to Welcome Attendees to your In-Person Event

02/05/2021
At a professional event, the participants first impression is the sign-in. It is a very…

7 Ways to Effectively Promote your BtoB Event

02/04/2021
What actions can you take to get the word out for your professional event? First…

7 Simple Ways to Measure Attendee Satisfaction

02/02/2021
That's it, your event is over, and you cant start to cool off.... The moment…

Live, Simulive, Replay : Definitions, Advantages, and How to Use Them

01/31/2021
What do all the presentations, workshops, and keynotes at online events have in common ?…

7 Reasons Why You Should Be Planning Digital Events

01/28/2021
COVID-19 has accelerated the digital shift that was already in the works. Companies who rely…

Measuring Event ROI in 4 Steps

01/26/2021
According to Forrester, events accounted for an average of 12% of B2B marketing budgets in…

Your Digital Events Planning Checklist

01/21/2021
Organizing an online professional event is a riveting experience… but one that can definitely cause…

Score Big Points with Your E-mailing Strategy

01/19/2021
For a BtoB marketer to orchestrate their event communication there are different channels of the…

Web App vs. Native App: Which One to Choose for your BtoB Event?

01/15/2021
Mobile accounts for approximately half of web traffic worldwide today. This also applies to the participants of your professional events.…

Webinar Is Dead, Long Live the Enhanced Webinar

01/14/2021
For your marketing operations, you might need to organize a short online event in no…

BtoB Event Organizers: Contexts, Challenges, and Objectives

01/12/2021
Events organizers all share the same ultimate goal: bring value to participants. The BtoB events…

Digital Events: 10 Tips to Running a Successful Online Event

01/07/2021
How to keep your attendees engaged is an ever-trending topic of concern for event organizers…