Event-Intelligence | the inwink blog

Business advice, customer feedbacks, best practices, market analysis, and more for BtoB marketing professionals

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Why create a BtoB community?

08/29/2022
A BtoB community is the gathering of professionals with common interests and shared concerns around…

Marketing communities: which KPIs and how to improve them?

08/29/2022
You've launched online marketing communities with the goal of bringing your audience together in a…

How does setting up a marketing community complement your event strategy?

08/26/2022
As a BtoB marketing professional, one of the biggest components of your strategy is based…

Ready-to-Use Event Templates- Create Your Event in Minutes

07/20/2021
You've put in the hard work to define the concept of your event as well as…

Online Events: 6 Types of Interactions Between Participants

07/06/2021
One of the main challenges of digital events is interactivity: how to best encourage interaction…

6 Tips for a Successful Online Job Fair

04/01/2021
An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters…

Online Ticketing: Best Practices to Consider for Your Event

03/30/2021
For some BtoB events, participation comes with a cost. Depending on the objectives and organization of…

8 questions you should ask before choosing an Event Platform

03/23/2021
The range of tools for managing and organizing professional events is vast and varied. How do…

Why you Should Centralize Event Planning in One Place

03/18/2021
If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating…

How To Use Tracking Links When Promoting Your Event

03/16/2021
Getting new registrants is one of the most important objectives for BtoB event organizers. In…

3 Keys to Collecting Feedback from Event Attendees

03/11/2021
Your event is coming to an end. You've worked for months to deliver exciting content…

Event: Data You Can Collect and How to Activate Them!

03/09/2021
To measure the impact of a marketing operation, it is necessary to collect and analyze…

Organize BtoB Events in Compliance With the GDPR

03/04/2021
As a business event organizer, you collect, access, manage, and share information about your attendees.…

Networking or Business Meetings ?

03/02/2021
BtoB event participants don’t only come for the content program. Most of the time, the…

BtoB Events: How to Keep Partners and Sponsors Happy?

02/25/2021
BtoB events are made up of a wide range of event formats. This article focuses on…

How to Maximize BtoB Attendance?

02/23/2021
Are you investing time and money into prepping a great event? It’s only natural you’ll…

In-Person Event Vs Online Event: How to Choose?

02/18/2021
How to determine between online or in-person for your BtoB events? One-off physical events that…

Digital Events: Forget Live Video, Go with Simulive!

02/16/2021
If you're organizing your first digital event, your first instinct might be to film and…

Online Events: How to Maximize Interactions ?

02/11/2021
One of the major challenges of digital events is the interactivity between participants. How to…

How to Provide Value to Your Online Event Partners & Sponsors

02/09/2021
Partners and sponsors who invest in your event expect a tangible value in return. The…

Best Practices to Welcome Attendees to your In-Person Event

02/05/2021
At a professional event, the participants first impression is the sign-in. It is a very…

7 Ways to Effectively Promote your BtoB Event

02/04/2021
What actions can you take to get the word out for your professional event? First…

7 Simple Ways to Measure Attendee Satisfaction

02/02/2021
That's it, your event is over, and you cant start to cool off.... The moment…

Live, Simulive, Replay : Advantages, and How to Use Them

01/31/2021
What do all the presentations, workshops, and keynotes at online events have in common ?…

7 Reasons Why You Should Be Planning Digital Events

01/28/2021
COVID-19 has accelerated the digital shift that was already in the works. Companies who rely…

Measuring Event ROI in 4 Steps

01/26/2021
According to Forrester, events accounted for an average of 12% of B2B marketing budgets in…

Your Digital Events Planning Checklist

01/21/2021
Organizing an online professional event is a riveting experience… but one that can definitely cause…

Score Big Points with Your E-mailing Strategy

01/19/2021
For a BtoB marketer to orchestrate their event communication there are different channels of the…

Web vs. Native : Which app to Choose for your BtoB Event?

01/15/2021
Mobile accounts for approximately half of web traffic worldwide today. This also applies to the participants of your professional events.…

Webinar Is Dead, Long Live the Enhanced Webinar

01/14/2021
For your marketing operations, you might need to organize a short online event in no…

BtoB Event Organizers: Contexts, Challenges, and Objectives

01/12/2021
Events organizers all share the same ultimate goal: bring value to participants. The BtoB events…

Digital Events: 10 Tips to Running a Successful Online Event

01/07/2021
How to keep your attendees engaged is an ever-trending topic of concern for event organizers…