Organizing a trade show

Manage your trade show from start to finish

Centralize the management of your trade show—from booth sales to visitor tracking—to save time,
streamline the on-site experience, and accurately measure your performance.

A community of more than 200 event organizers

Maison&Objet
VivaTech
Tech for Retail
Sommet de l'Élevage
RMC BFM
Quinze Mai
Les Echos
GL Events
Expozoo
Ebra
Cegid
Bpifrance

A solution suited to all your trade show formats

Whether your trade show is B2B, B2C, or mixed, the challenge is twofold: monetize the space and generate tangible business for your exhibitors, while offering a smooth visitor experience.

With inwink, take advantage of an event platform that adapts to your audiences.

Generate qualified opportunities for your exhibitors



Structure a trade show designed for business meetings: visitor qualification, exhibitor promotion, business meetings, badge scanning, and lead tracking.

Centralize interactions to help your exhibitors identify the right contacts, measure their performance, and maximize their return on investment.

Discover the Sommet de l'Elevage testimonial

Fill your aisles and streamline the visitor experience



Simplify promotion, registration, ticketing, and check-in for your visitors to efficiently manage large volumes.

Reduce queues, make key information easier to access, and offer a smooth journey, from discovering the show to arriving on site.

Discover the Salon Post Bac testimonial

Manage multiple journeys based on your visitor types



Adapt the experience for each audience: professional visitors, the general public, exhibitors, partners, VIPs, or media.

Segment access, communications, content, and services to manage several journeys in parallel, without multiplying tools or complicating your operations.

Discover the Salon du 2 Roues testimonial

How do trade show organizers use inwink?

Packages and Booths Registration Request Exhibitor Area

Promote your booths and highlight your exhibitors

Centralize the management of your exhibitors, booths, packages, and options in a single space.

Reduce scattered communication, simplify sales follow-up, and give each exhibitor the tools they need to prepare for their participation, gain visibility, and generate as many qualified and measurable leads as possible.

Logiciel d’inscription événement - billetterie
Event website Registration and ticketing Email marketing

Attract and convert the right visitors

Organize your registration processes, invitation campaigns, ticketing, and promotion of the trade show program to more effectively convert your audiences into qualified visitors.

Track your conversions, analyze the exact sources of your visitors, and adjust your marketing efforts to maximize attendance at your trade show.

Badges Check-in Mobile app

Streamline the on-site visitor experience

Simplify every step of the visitor experience, from arrival on-site to exploring the program, exhibitors, and highlights—especially with a dedicated mobile app.

Reduce wait times and make it easier to access useful information to improve on-site satisfaction and engagement.

Logiciel de badges événement - créer badges
Business meetings événementiels - Laissez place aux rencontres spontanées
Business Meetings Lead Generation Networking

Create targeted matchmaking opportunities between visitors and exhibitors

Connect the right visitors with the right exhibitors through better-structured networking and meeting pathways.

Increase interactions, make it easier to connect, and generate more measurable business opportunities for your partners.

Dashboard Data

Drive performance and demonstrate the ROI of your trade show

Centralize your registration, attendance, scan, appointment, and engagement data into a unified view.

Measure the real impact of your trade show, identify the most effective strategies, and showcase your results to your teams, exhibitors, and partners.

They made excellent use of
the features ofinwink for their trade shows

FAQ: Organize a trade show with ease

What is an exhibition management platform?

An exhibition management platform centralizes registrations, ticketing, exhibitors, booths, appointments, leads, and performance data. It helps organizers manage the entire visitor and exhibitor experience. This solution simplifies organization and improves the exhibition’s ROI.

Why use software to organize a B2B or B2C trade show?

Dedicated software allows you to manage visitor volumes, exhibitors, access, and interactions from a single platform. Teams can automate processes and track performance in real time. This reduces operational complexity.

What tools are needed to organize a trade show?

Un salon professionnel nécessite des outils pour gérer les inscriptions, la billetterie, les exposants, les stands, les badges, le networking, les leads et le reporting. Une plateforme centralisée permet de regrouper ces fonctionnalités. Cela facilite la coordination entre les équipes.

How to Manage a Public Trade Show with a High Volume of Visitors?

Managing a B2C trade show relies on tools that simplify promotion, ticketing, registration, and on-site check-in. Organizers can streamline entry and reduce wait times. This enhances the visitor experience from the moment they arrive.

How to Organize a Combined B2B and B2C Trade Show?

A mixed-audience trade show can be managed by segmenting the visitor journey based on audience type: trade visitors, the general public, exhibitors, VIPs, media, or partners. Access, communications, and content can be tailored to each profile. This makes it possible to manage multiple experiences without having to use multiple tools.

How can you improve the visitor experience at a trade show?

The visitor experience can be enhanced through a seamless registration process, a quick check-in, a mobile app, easy access to information, and personalized itineraries. Visitors can more easily find the exhibitors, content, and highlights that interest them. This increases their satisfaction and engagement.

How can you demonstrate the ROI of a trade show to exhibitors and partners?

ROI can be measured using data on registrations, attendance, scans, appointments, leads, and engagement. Organizers can share concrete metrics with their exhibitors and partners. This highlights the event’s performance and makes it easier to renew partnerships.

How to market exhibition booths and exhibitor packages for a trade show?

Stand sales can be centralized on a single platform that manages exhibitors, packages, options, and related services. Teams have a clear overview of sales tracking. This simplifies communication and improves sales management.

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