Software Publishers

Manage all your events from a single platform

Conferences, webinars, roadshows, user groups, partner events: inwink helps you create, replicate,
and manage your large-scale event initiatives.

A community of organizers software publishers

Cegid
Microsoft
Prestashop
Finance Active
ESRI France
Ivalua
Botify
Dell Technologies
Rakuten
Bpifrance

Everything software publishers need to run their events

Websites, registrations, emailing, attendee journeys, and performance tracking: centralize the key steps of your event strategy on a single platform, designed for your prospect, customer, and partner events.

White label CMS Page templates

Quickly deploy your event websites

Create white-label event websites for your webinars, roadshows, user clubs, partner events, or annual flagship events.

Structure your content with ready-to-use templates and easily duplicate your formats from one event to the next.

Discover the event website
Custom forms Ticketing Sales tracking

Manage your registrations by audience

Centralize registration management for all your formats: conferences, webinars, customer events, partner roadshows, or flagship events.

Create custom forms tailored to your targets: prospects, customers, partners, users, VIPs.

Discover registration management
Invitations Targeted follow-ups Send tracking

Orchestrate all your email campaigns

Create, schedule, and automate your event communications directly from the platform.

Invitations, registration confirmations, D-7 follow-ups, D-1 reminders, post-event communications, or nurturing emails: tailor your messages to your attendees' profile or status.

Discover event emailing
Personal space Segmentation Send tracking

Personalize your attendees' experience

Give your prospects, customers, users, and partners an experience tailored to their profile, before, during, and after the event.

With the personal space, segmentation, and personalized journeys, every attendee gets access to the right information: program, sessions, content, networking, meetings, or dedicated resources.

Discover attendee management
Real-time tracking Event data Optimization

Analyze the impact of your events

Track registrations, participation, on-site attendance, and interactions, and measure your events' performance. Identify the formats that generate the most engagement, the most-attended sessions, and the most active audiences.

Leverage your event data to optimize your next editions, better qualify your leads, and strengthen your marketing efforts with prospects, customers, and partners.

Discover event performance tracking

How do software publishers use inwink?

Acquire new customers

Whether you’re a pure player looking to generate your first leads or an experienced publisher seeking to grow your customer base, customer acquisition through an event strategy is essential.

With inwink, you can scale your event strategy across multiple event formats: conferences, webinars, workshops, roundtables, flagship events, or multi-date tours.

Site web Cegid on air
Site web Prestashop tour

Maximize the value of your partner ecosystem

Create events to bring your partners together, strengthen your business partnerships, and increase your visibility among shared audiences.

Organize partner roadshows, co-marketing events, or local meetups to engage your network and expand collaboration opportunities.

Build loyalty among your customers

Prioritize the human element and maintain regular contact with your customers. Provide support for the use of your solutions and strengthen their long-term engagement.

Organize your customer events, user groups, roadshows, or B2B communities, and highlight your product news.

Club utilisateurs ESRI France

These software publishers have made excellent use of
inwink’s features

FAQ: Event Tool for Software Publishers

Which event management tool should a software publisher choose?

A software publisher must choose an event management tool capable of handling multiple event formats: webinars, conferences, roadshows, user groups, partner events, and flagship events.

The goal is to centralize website creation, registration, communications, the attendee experience, and performance tracking on a single platform.

Why Use an Event Platform When You're a Software Publisher?

An event platform enables software publishers to structure their strategies for customer acquisition, retention, and partner engagement.

It facilitates the organization of recurring events, the replication of event formats, audience management, and the analysis of event data.

How to Organize a Client or Partner Roadshow?

A client or partner roadshow often requires creating multiple events based on the same template.

With an event management tool, you can duplicate your event pages, tailor content to each city or audience, manage registrations locally, and track the performance of each stop from a centralized platform.

How Can You Improve the Attendee Experience at a B2B Event?

To enhance the participant experience, it is essential to provide a clear journey before, during, and after the event: a dedicated website, a personal dashboard, a personalized program, targeted emails, accessible content, and tailored interactions.

What are the benefits of a white-label event website?

A white-label event website allows a software publisher to create an experience that aligns with its visual identity.

It enhances the event’s credibility, improves the user experience, and makes it easier to convert visitors into registrants.

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