During our last user group, we interviewed our customers about the animation of their communities. Here is the HUB Institute's testimony on this subject! SUMMARY Presentation Why create a community?...
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In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
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2022 is coming to an end, an opportunity for the inwink team to look back on this productive year! A big thank you to our customers, partners and colleagues for...
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A productive month of November awaits the inwink team; we’ll participate in 4 key events of the European Event and Tech ecosystem: Web Summit, Heavent, AI for Health, and...
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You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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What actions can you take to promote your B2B event? First things first: no promotion of your event= no attendees. Secondly, organizing an event represents an investment in which maximizing…
You've put in the hard work to define the concept of your event as well as its objectives and format, and now it's time to dive into the deep end and...
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One of the main challenges of online events is creating interactions: how to best encourage interactivity between participants when they’re not able to meet in person? This question deserves a…
An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters can be partner companies, external to yours, or teams within your own organization. To make…
