Showcase the quality and quantity of speakers
With over 930 speakers, including 2 heads of state and several French ministers, one of BIG’s main objectives was to showcase the richness of content.
Bpifrance’s teams deployed several levers of actions to achieve this goal:
- A program structured in tracks, enabling participants to schedule their day according to their topics of interest
- Simultaneous broadcasting of multiple sessions (up to 100 live sessions at the same time) so that every online participant can choose which specific session to attend when joining the event.
Make hybrid format a key success factor
The hybrid format turned out to be an essential factor in covid time.
Bpifrance’s teams were able to host a significant part of the audience at an in-person event, with prestigious conferences such as the one led by the French and Kenyan presidents, at the Accor Hotels Arena in Paris.
At the same time, millions of participants could watch these conferences live from their home offices, without taking any sanitary risk.
To make the most out of their sponsoring of the event, partners were able to schedule business meetings with participants either in person or in videocall, 2 weeks ahead of the event.
Leverage the event’s immense notoriety
BIG is an event for which communication has been extensive, weeks ahead of the event.
In addition to these communication campaigns aimed at increasing registrations, Bpifrance’s organizing team leveraged the inwink platform to communicate with registrants and speakers. Over 280 000 email communications were sent with inwink to participants and partners.