During our last user group, we interviewed our customers about the animation of their communities. Here is the HUB Institute's testimony on this subject! SUMMARY Presentation Why create a community?...
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In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
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2022 is coming to an end, an opportunity for the inwink team to look back on this productive year! A big thank you to our customers, partners and colleagues for...
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You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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What actions can you take to promote your B2B event? First things first: no promotion of your event= no attendees. Secondly, organizing an event represents an investment in which maximizing…
