The expectations of an event's partners or sponsors have changed a lot in a few years. With the multiplication of digital events caused by the pandemic, the perception of value...
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If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of the participants should not be neglected by the organizers. Did the participants find an interest?...
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B2B events are made up of a wide range of event formats. This article focuses on the marketing events that are sponsored by a set of partners. Sponsor packages are…
