A BtoB community as a business-critical lever for (long-term) growth

 

In this white paper we explore how a BtoB community as an owned channel can help marketers create business-critical value and build long-term relationships with their audiences.

 

Summary:

  • What a BtoB community is – and what it is not
  • An era of community-led growth?
  • What makes or breaks the success — the principles of building a thriving community
  • Measuring what matters

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