Event-Intelligence | the inwink blog

Business advice, customer feedbacks, best practices, market analysis, and more for BtoB event marketing professionals.

09
February

How to Provide Value to Your Online Event Partners and Sponsors

Partners often get the impression they won't be getting the same value in a 100% online event. However, the digital format can actually enhance partners value in certain ways.
04
February

7 Ways to Effectively Promote your BtoB Event

7 key ways to put in place to effectively promote your professional event.
02
February

7 Simple Ways to Measure Attendee Satisfaction

91% of event organizers rely on attendee satisfaction to measure the success of their event. Learn about the 7 KPIs to follow to measure this satisfaction.
28
January

7 Reasons Why You Should Be Planning Digital Events

What are the 7 main advantages of events in the digital format? We share inwink customer's feedback on the matter.
26
January

Measuring Event ROI in 4 Steps

How to calculate Event ROI? We show you following these 4 steps.
21
January

Your Digital Events Planning Checklist

The ultimate checklist for online events organizers!
19
January

Score Big Points with Your E-mailing Strategy

E-mailing is a useful tool when promoting BtoB events. Here are the 3 pillars of having successful email communication with your participants.
14
January

Webinar Is Dead, Long Live the Enhanced Webinar

Webinars have the advantage of being a quick response to a specific tactical need. But this format has its limits. Here's how to go above and beyond!
12
January

BtoB Event Organizers: Contexts, Challenges, and Objectives

The BtoB events market is vast and diversified. We dive into the 3 categories of players in the BtoB event organizers market who each have different contexts, objectives, and stakes for their event operations.
07
January

Digital Events: 10 Tips to Running a Successful Online Event

How do you keep your attendees engaged? Here are 10 tips to having your event participant's experience a success.
05
January

Live, Simulive, Replay : Definitions, Advantages, and How to Use Them

Live, simulive, replay: what are the specificities of these broadcasting modes and which should you use on your online events?