Event-Intelligence | the inwink blog

Business advice, customer feedbacks, best practices, market analysis, and more for BtoB event marketing professionals.

30
March

Online Ticketing: Best Practices to Consider for Your Event

For your event, how to define the different types of tickets to sell your event? What tools should you use for ticketing and payment?
25
March

Online Events: 6 Types of Interactions Between Participants

What are the different types of interaction you can offer to your online event participants?
23
March

How to Choose Your Event Platform- 8 Questions to Ask Yourself Before Making a Decision

What are the 8 points to take into consideration to ensure you make the right choice for your event planning platform?
18
March

Why you Should Centralize Event Planning in One Place Rather Than Scattering the Effort

If you are responsible for marketing a professional event, you know all about managing a complex set of interrelated tasks. Are there any solutions that ensure optimal collection and processing of event data?
16
March

How To Use Tracking Links When Promoting Your Event

Exploiting the potential of tracked links when promoting your events contributes to a better choice of communication channels.
11
March

3 Keys to Collecting Feedback from Event Attendees

When successful, the satisfaction survey provides a wealth of valuable information to guide the preparation of future events.
09
March

What Data You Can Collect from Your Events, and How to Activate Them!

Data collection is essential in any marketing operation in order to measure its impact. How can you optimize the collection of relevant information on your participants?
04
March

Organize BtoB Events in Compliance With the GDPR

As a business event organizer, you collect and manage participant data. Here are the basic principles of the GDPR to follow.
02
March

Networking or Business Meetings ?

A BtoB event is above all a moment for professional meetings. The organizer can choose to let the meetings happen on their own or opt for an organized management of the business meetings.
25
February

BtoB Events: How to Keep Partners and Sponsors Happy?

BtoB events partners are increasingly demanding about their investments. They expect a measurement of their participation, qualified meetings, and quick available data!
23
February

How to Maximize BtoB Attendance?

How do you get as many registrants as possible to attend your event? Here are some best practices to maximize attendance on the day.
18
February

In-Person Event Vs. Online Event: How to Choose?

Online or in-person: how to choose between the two for your BtoB events? Here are some key tips that will allow you to make the right decision.
16
February

Digital Events: Forget Live Video, Go with Simulive!

For your online events, should you do live or replay video? Here is what works best for participants, speakers and organizers.
11
February

Online Events: How to Maximize Interactions Between Attendees?

The major challenge of digital events is the interactivity between participants. How to encourage digital meetings to compensate for the absence of physical meetings?
09
February

How to Provide Value to Your Online Event Partners and Sponsors

Partners often get the impression they won't be getting the same value in a 100% online event. However, the digital format can actually enhance partners value in certain ways.
05
February

Best Practices to Welcome Attendees to your In-Person Event

At a professional event, the sign-in is the first impression given to the audience. How can you set up a smooth welcoming process that will impress your participants as soon as they arrive on site?
04
February

7 Ways to Effectively Promote your BtoB Event

7 key ways to put in place to effectively promote your professional event.
02
February

7 Simple Ways to Measure Attendee Satisfaction

91% of event organizers rely on attendee satisfaction to measure the success of their event. Learn about the 7 KPIs to follow to measure this satisfaction.
28
January

7 Reasons Why You Should Be Planning Digital Events

What are the 7 main advantages of events in the digital format? We share inwink customer's feedback on the matter.
26
January

Measuring Event ROI in 4 Steps

How to calculate Event ROI? We show you following these 4 steps.
21
January

Your Digital Events Planning Checklist

The ultimate checklist for online events organizers!
19
January

Score Big Points with Your E-mailing Strategy

E-mailing is a useful tool when promoting BtoB events. Here are the 3 pillars of having successful email communication with your participants.
15
January

Web App vs. Native App: Which One to Choose for your BtoB Event?

While it is essential to take into account the generalization of mobile uses to adapt one's event marketing device, what choice should be made between native app and web app?
14
January

Webinar Is Dead, Long Live the Enhanced Webinar

Webinars have the advantage of being a quick response to a specific tactical need. But this format has its limits. Here's how to go above and beyond!
12
January

BtoB Event Organizers: Contexts, Challenges, and Objectives

The BtoB events market is vast and diversified. We dive into the 3 categories of players in the BtoB event organizers market who each have different contexts, objectives, and stakes for their event operations.
07
January

Digital Events: 10 Tips to Running a Successful Online Event

How do you keep your attendees engaged? Here are 10 tips to having your event participant's experience a success.
05
January

Live, Simulive, Replay : Definitions, Advantages, and How to Use Them

Live, simulive, replay: what are the specificities of these broadcasting modes and which should you use on your online events?