The expectations of an event's partners or sponsors have changed a lot in a few years. With the multiplication of digital events caused by the pandemic, the perception of value...
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If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of the participants should not be neglected by the organizers. Did the participants find an interest?...
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At professional events, the participants first impression is the sign-in and welcoming. It is a very important step as it will form the participants’ first opinion on the quality of...
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During our last user group, we interviewed our customers about the animation of their communities. Here is the HUB Institute's testimony on this subject! SUMMARY Presentation Why create a community?...
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In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
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2022 is coming to an end, an opportunity for the inwink team to look back on this productive year! A big thank you to our customers, partners and colleagues for...
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A productive month of November awaits the inwink team; we’ll participate in 4 key events of the European Event and Tech ecosystem: Web Summit, Heavent, AI for Health, and...
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You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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A BtoB community is the gathering of professionals with common interests and shared concerns around a specific subject: a profession, an industry, the use of a specific tool, for example....
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