The expectations of an event's partners or sponsors have changed a lot in a few years. With the multiplication of digital events caused by the pandemic, the perception of value...
If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of the participants should not be neglected by the organizers. Did the participants find an interest?...
At professional events, the participants first impression is the sign-in and welcoming. It is a very important step as it will form the participants’ first opinion on the quality of...
During our last user group, we interviewed our customers about the animation of their communities. Here is the HUB Institute's testimony on this subject! SUMMARY Presentation Why create a community?...
In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
2022 is coming to an end, an opportunity for the inwink team to look back on this productive year! A big thank you to our customers, partners and colleagues for...
A productive month of November awaits the inwink team; we’ll participate in 4 key events of the European Event and Tech ecosystem: Web Summit, Heavent, AI for Health, and...
You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
A BtoB community is the gathering of professionals with common interests and shared concerns around a specific subject: a profession, an industry, the use of a specific tool, for example....