Use the event to showcase the brand at an international scale
A very rich agenda, on a thoughtfully designed website
The event agenda is very rich, offering keynotes and round tables with many prestigious speakers, from 10 AM until 3 PM on the day of the event.
Shorter workshop sessions are also available. Each participant can choose to attend workshops in line with their interests, in live or in replay.
All video sessions are pre-recorded, thus guaranteeing optimal quality, minimizing the risk of a technical mishap during live streaming and enabling speakers to be fully focused on answering questions on D-day.
This content is displayed on a website with a polished graphic design, specifically created for the event.
A well-crafted communication, both in terms of content and in tone
An event communication plan was launched a few weeks before the event.
Two objectives are sought: make the Lengow Day as visible as possible and make it easy for participants to prepare for the event in advance.
The tone that was used in the communications is precisely crafted. Lengow’s teams have thought of many details, which projects a very compelling overall impression.
For example, a Playground page is dedicated to fun activities for the children of participants working from home on the day of the event. Participants can also find an event Spotify paylist on this page.
Another example is the feedback collecting process: by filling in the satisfaction questionnaires, participants enter a lottery draw to win Airpods.
Showcase partners’ value proposition
Optimized business meetings
One of the effective ways to bring value to Partners packages is to provide partners with optimized conditions for business meetings, so they can maximize the number and quality of leads generated.
To ensure all partners have a good grip on the business meetings tool, Lengow teams organized a webinar for all partners, 2 weeks before the event (available in replay after that) to demonstrate the business meetings module and engage them on the opportunity.
Making partners visible at every step of communication
At every step of the communication plan, Lengow put the spotlight on event partners.