In the past, Rakuten used to organize these classes as in-person events, and was preparing a national roadshow going from city to city across France over the coming months. In March 2020, only one occurrence of the Starter Classes had taken place, in Bordeaux, when the covid-19 crisis hit.
From in-person to 100% online in a few days
Rakuten teams were quick to react and created a 100%-online event format.
« For us, going digital was made really easy by the fact that the platform we had chosen, inwink, was able to handle both physicals and online events. » Melody Viaud, BtoB events and Partnerships Manager
A format that is easy to duplicate and scale
Another strength of inwink is that organizing teams can easily duplicate an event format to replay it as many times as needed.
After the success of the first edition of the online Starter Classes, Rakuten teams decided to repeat this event format in order to reach a bigger number of prospects and customers, and to turn this event into an on-going, always-available tool for the Rakuten sales teams.