Enable the members to meet to exchange and network, in a pleasant environment
The priority of the Monaco Private Label Annual Summit is to enable existing members of the network to meet in-person, in an exceptional setting. The face-to-face part of the event is available for a fee and reserved to existing members.
The organizing teams have decided to add a digital component to this face-to-face event, ensuring the content produced for the event a wider reach, and enabling the event to be opened to potential future members.
The first day of the event was 100% digital, with the broadcast of pre-recorded sessions.
Days 2 and 3 were held in Monaco, in exceptional locations, and in a more intimate setting, including a cocktail party, a gala dinner, a breakfast (activities therefore reserved for face-to-face meetings) and several presentation sessions, which were broadcast entirely online.
To maintain the image of the Monaco Private Label and the Principality of Monaco among existing and potential future members
The digital aspect of the event, entirely set up with inwink, was an important vector for Monaco Private Label to spread a positive image of the event and the Principality beyond the event’s face-to-face constraints.
A total of 57 sessions were broadcast on the online event, highlighting the various attractions and advantages of Monaco.
The publishing of this content online helps to establish a positive long-term relationship with future investors, to show existing members the richness of their network, and more generally to spread a positive image of Monaco.
During the month following the event, the sessions remained available in replay on the website. The digital event thus enabled the Summit to expand its boundaries, both geographically and in time.
Recruiting new members is always an objective, but not in a direct way. Establishing a contact and then maintaining a close relationship of trust is a long-term process, in an inbound (and never outbound) approach. The event can however be an important first step.
The online event has also enabled to convince many partners to get involved and create and share their content. By offering them a digital space to showcase their offerings, the organizers were able to convince partners to bring their content to life through this event.