To reach these objectives, Winbound deploys a high-level content program and leverages a hybrid format to broadcast it.
A high-level content program
The event’s success relies on a very rich content line up, with many expert speakers who come to share best practices and testimonials with their peers.
The online format of the event makes it possible to have five full days of conferences, instead of having to group all conferences in one day, like previous in-person editions.
The participants can attend any conference they wish, without having to choose.
Content is delivered in 3 different formats:
- Masterclasses : experts talks with a guest client, on a 30-min slot with Q&A.
- Conferences and roundtables : in-person talks, shot in Rennes and broadcast live online.
- Rooms : live
Hybrid format helps amplify reach for this incredible content
The 2021 event was hybrid: 80% online, 20% in-person.
There was one VIP Day in Rennes, reserved to a hundred in-person attendees, with 5 live conferences, broadcast simultaneously online, and the rest of the content distributed over the 5 days of the online event.
Most of the conferences were shot beforehand, and broadcast simulive on the day of the event. Simulive enabled more flexibility in the organization. Some speakers who would have not been available at the right time were able to take part in the event thanks to the simulive mode.
The live format was kept for 5 key conferences, in order to create excitement for both audiences online and in-person.
To maximize interactivity for the online audience during online broadcast, a social media team oversaw the livening up of the sessions (with chat, Q&A, surveys etc.)
Finally, all the conferences were filmed to accommodate the online format, and this video content will be leveraged in a long-term content strategy. After the event, Winbound launched a WebTV, displaying 100 videos available on-demand.