From preparation to post-event:
the habits that set you apart
Too many events rely on fragmented, reactive or unbalanced communication. This white paper proposes a different approach: a realistic and practical guide to make the right choices… even under constraint.
25
event strategies analyzed
4
email & SMS schedules to customize
+80
social media post examples
6
expert testimonials sharing their methods
Who contributed to this white paper
on event communication?
These events professionals have adopted effective communication strategies
to maximise the visibility of their events:
Céline Beckrich
Founder, Dis Céline
Victor Berthon
CDDO, Sommet de l'elevage
Florian Lavenu
Managing Director, CDI Médias
Jean-Michel Cabon
Marketing Director, Esri France
Sigrid Deprat
Managing Director, en Personne
Philippe Khattou
Chief Marketing Officer, inwink
What’s in this guide
to event communication?
1. Laying the foundations for event communication
Before diving into the subject, this white paper offers an overview of the Must-Haves for maximising communication around your events, as well as a review of the various Social Media trends for 2025.
It also provides a map of event content, because yes, an event is a powerful content generator!
2. The different communication channels before, during and after the event
Emailing, social networks, UGC, event media, ads, websites, etc. We’ll be diving deep into the different communication channels that can be used at every stage of an event, from acquisition to retention.
We’ve also analysed the strategies used by 25+ events and 80+ examples of posts on social networks to inspire you.
3. Practical advice and concrete examples of successful communication strategies
5 experts in event communications share their best practices for maximizing the visibility of their events through a concrete action plan.
