Mirakl achieves marketing objectives during the annual Summit
We have relied on the inwink solution to manage our largest and most important event of the year. The powerful functionalities and flexibility which the platform provides have enabled us to be very productive in the organization of the event. We have also greatly appreciated the close collaboration with the inwink team all along the preparation of our Summit.
By leveraging the rich volume of data collected with inwink during the Summit, the Mirakl team was able to measure precisely the results of its event. A synchronization in real-time of the attendance data into HubSpot enables an instantaneous data update and thus enables the sales team to leverage the new leads collected.