Management of in person, remote and hybrid events:
inwink Event was set up to manage all the events organised by ADI Nouvelle-Aquitaine throughout the year, regardless of their format.
All the communication around the events is handled within inwink Event so that the sending of marketing emails is automated before, during and after the events.
Also, the possibility of integrating video streams into online sessions has enabled ADI Nouvelle-Aquitaine to industrialise and optimise its production of video content, which is then broadcast simulive during its events.
“We have a very light mobile studio, we go to the companies, we set up the studio and we set up a series of testimonials during 1h30 to 2h, with 5 or 6 speakers each time. We show the testimonials and feedback from companies of all different sizes: small and medium-sized companies, large groups… We have had 50 speakers at each of the NeoBusiness events (4 events), and this flexibility was also very useful for NéoBusiness en Nouvelle-Aquitaine, the “reverse exhibition on purchasing “, which was held over 2 days in November 2022 at the Palais de la Bourse in Bordeaux”.
Putting companies in touch with each other:
ADI Nouvelle-Aquitaine manages a network of companies and public authorities, mainly small and medium-sized companies, industrial mid-size companies and start-ups. This network meets during the events hosted by the organisation, which tend to be meetings for professionals.
In order to ensure interactivity between these professionals during the events, the business meeting and networking functionalities have been deployed, as well as chats during the broadcasting of sessions.
Industrialisation of event production:
“We have one big event that is the core of our events programme – the “ salon inversé des achats” – and then we have smaller, themed days with the same name, and I had made the choice to keep a single website for all of them; that was not ideal.”
With inwink, each event has its own dedicated website, and templates are available to recreate events with the same format as previous ones in just a few clicks.
“This type of tool allows us to standardise our processes for organising these events. With the platform, we can get rid of the anxiety-inducing parts of setting up and logistics, and at the same time, it forces some transformation and change.”
Moreover, the ease of use and implementation of inwink has made the teams of ADI Nouvelle-Aquitaine autonomous in organizing events, which was a significant factor in choosing this solution.