Hub Institute

Hub Institute offers an exceptional experience to both participants and partners

“inwink enables us to drive the engagement with our participants and with our partners for a more effective activation of participants, to generate more interactions before the event, and to optimize the sharing of information among the stakeholders. The availability and the readiness of the inwink team enabled us to set-up the platform quickly and efficiently.”

Marion Bossard, Head Of Marketing

The context

Hub Institute is a think tank whose mission is to help companies accelerate their digital and business transformations. Every year, they organize a variety of events: conferences, webinars, dinners, learning expeditions, etc.


  1. Offer an exceptionnal experience to participants
  2. Structure and optimize partners relationship


HUBforum Paris

Since 2009, the HUBFORUM has been a major event in the marketing arena. Hosted by the HUB Institute, a digital think tank, this annual event gathers over 2 days a community of 3000 marketing decision makers.

A summit which features sharp content and lively exchanges, with a rich program of keynotes conferences, workshops, networking and meeting rooms, partners booths, etc.

To orchestrate this large, complex event, the HUB Institute has chosen the inwink platform to provide a compelling digital experience to participants and to leverage the collection and tracking of attendance data:

  •  Creation of a website and a mobile application under the graphic charter of the brand
  •  Online ticketing offering packages available for purchase
  •  Handling of different categories of registrations
  •  Personalized badges for participants according to categories
  •  Synchronization of event data with HubSpot
  •  Automation of personalized communications
  •  Check-in and access control
  •  Leads management for partners with the mobile application
  •  Scheduling of meetings among participants in the Back-Office
  •  Management of partners relations (deliverables, lead gen, content)
    Personalized dashboards to measure the event ROI


The HUBDAY conferences, hosted every other month by the HUB Institute, a digital think tank, gathers 300 to 500 decision makers around topics related to their businesses : HR, Marketing, Retail, Data, Advertising, Mobile…
A series of events which features feedbacks, testimonies from experts, meetings among peers, and analyses of emerging trends.

For the second consecutive year, the HUB Institute manages and orchestrates its recurring HUBDAY series with inwink :

  •  Creation of an inwink ‘event master’ used for all events
  •  Duplication of the ‘event master’ from one edition to the next
  •  Online ticketing with price discount codes for sponsors
  •  Centralized registrations management
  •  Synchronization of event data with HubSpot
  •  Onsite check-in and on-demand badge printing
  •  Tracking of attendance data
  •  Comparative analysis of key indicators across events through live dashboards