Event email software

Orchestrate your event email campaigns

Email remains a central channel to inform, support and engage attendees before, during and after an event.

inwink includes an email tool that lets you create, schedule and automate your communications directly from the platform. Messages can be adapted to profiles, attendee actions or event-journey stages.

A community of over 200 event organisers

Maison&Objet
VivaTech
Tech for Retail
Sommet de l'Élevage
RMC BFM
Quinze Mai
Les Echos
GL Events
Expozoo
Ebra
Cegid
Bpifrance

Create emails from optimized templates

A library of templates lets you quickly design your email campaigns. These templates cover an event’s most common communications:

  • registration confirmation
  • program reminder
  • practical information
  • messages before or after the event

Content can be personalized to align with your event’s visual identity.
The sender domain name can also be configured to improve the deliverability of transactional and marketing emails.

Schedule your sends according to your communication calendar

Emails can be scheduled for the date and time of your choice.

This feature lets you organize your communication according to the different stages of your event: registration opening, reminders before the event or logistical information.

Scheduling makes anticipating campaigns and managing the communication calendar easier.

Automate your email sends

L’envoi de certains emails peut être déclenché automatiquement en fonction des actions réalisées par les participants :

  • inscription à l’événement
  • inscription à une session
  • impression d’un badge
  • modification d’un profil

Ces automatisations permettent d’envoyer les bonnes informations au bon moment et d’accompagner les participants tout au long de leur parcours.

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FAQ: Optimize the management of your email campaigns

How do you send email campaigns for an event?

Email campaigns can be created from an event marketing platform that includes an email tool. Organizers can design their messages from templates and define recipients. This solution lets you structure communication before, during and after the event.

How do you automate the emails related to an event?

Event platforms let you automatically trigger certain emails based on actions taken by attendees. For example, a message can be sent after a registration or a session booking. This automation lets you support attendees throughout their journey.

How do you schedule an event's email campaigns?

Emails can be scheduled in advance according to a communication calendar. Organizers can define the send date and time for each message. This scheduling lets you anticipate the different stages of the event’s promotion and organization.

How do you structure email communication before an event?

Communication can be organized around several stages such as announcing the event, opening registration and reminders before the big day. Each email can convey specific information to attendees. This organization lets you maintain audience engagement.

How do you send the right information to attendees at the right time?

Emails can be triggered automatically based on attendee actions or statuses. Messages can thus be adapted to each person’s journey. This approach lets you distribute relevant information at the right moment.

What is an event email tool?

An event email tool lets you create, send and automate the communications related to an event. It centralizes campaign management and makes distributing information to attendees easier. This solution helps organizers structure their communication.

Why use an email platform for an event?

An email platform centralizes communication with attendees and lets you manage campaigns from a single space. Teams can create messages, schedule sends and track interactions. This simplifies the management of event communications.

What emails should you send before, during and after an event?

Several types of emails can be sent throughout the event lifecycle. This can include registration confirmation, reminders before the event or logistical information. Messages can also be sent after the event to share content or thank attendees.

How do you personalize emails for an event's attendees?

Emails can be adapted to attendees’ profiles or actions. Platforms let you integrate dynamic variables into messages. This personalization improves the relevance of communications.

How do you improve the deliverability of event emails?

Deliverability can be improved by configuring the sender domain and using good emailing practices. Platforms let you set up these elements directly in the tool. This helps ensure messages are properly received.

Deploy and manage your event marketing from a single platform


Event Marketing