Gain a unified view of your audience and your activities, while ensuring the privacy, security, and compliance of your data.
Turn your information into actionable insights to manage your events and communities over the long term.
Consolidate all your event data on a single platform: registrations, interactions, content viewed, networking, and participation in sessions and activities.
Each event enriches a consolidated attendee profile, giving you a comprehensive view of your audience across all your events and formats (in-person, digital, or hybrid).
With this 360° view, you can:
All your data thus becomes a true strategic lever for managing your event ecosystem.
Rely on an architecture designed to ensure the complete confidentiality of your data. By default in inwink, each client’s data is strictly isolated to prevent any mixing between organizations or events.
Maintain complete control over your data environment, while consolidating your information when your strategy requires it (multi-event campaigns, communities, annual programs).
This approach guarantees:
Rely on an ISO 27001-certified platform, the international benchmark standard for information security.
Take advantage of an infrastructure that includes, in particular:
Protect your sensitive data while ensuring a high level of regulatory compliance.
Take advantage of a platform that incorporates personal data protection from the design stage, in accordance with the principle of Privacy by Design.
Comply with your GDPR obligations using dedicated back-office tools:
With inwink, you retain ownership of your data as a Data Controller; inwink acts as a Data Processor, and your data can be exported, tracked, or deleted at any time.
Grâce à inwink, nous avons pu transformer en profondeur l’expérience proposée aux participants comme aux exposants. La plateforme nous a permis de gérer l’ensemble du salon depuis un point central : inscription, billetterie, agenda, networking, et même le suivi des leads pour les exposants
Avec inwink, nous avons une solution complète pour gérer Tech for Retail de A à Z : de l’inscription des participants à leur arrivée sur le salon, en passant par la communication ciblée par email et le suivi post-événement. Cette plateforme nous permet d’optimiser chaque étape de l’expérience, tout en offrant une gestion efficace et centralisée.
Avec inwink, nous avons structuré une expérience cohérente entre nos éditions de Paris, Lyon et Nantes, simplifié l’inscription des visiteurs et offert aux exposants un espace plus performant, réellement orienté génération de leads.
La plateforme événementielle inwink est clairement ce qui se fait de mieux sur le marché pour créer des événements B2B.
Avec inwink, nous avons pu centraliser les inscriptions, structurer le networking et faciliter les connexions entre startups et investisseurs. La plateforme a joué un rôle clé dans la réussite des Luxembourg Venture Days.
Nous recherchions une plateforme tout-en-un depuis laquelle gérer l’ensemble de nos événements. Avec inwink, nous avons gagné en rapidité d’exécution et en productivité. Cet outil nous permet de valoriser nos conférences et partenaires en créant un site internet dédié pour chaque événement !
Data management involves centralizing and organizing all the data generated by your events and digital communities. This includes registrations, interactions, session attendance, content viewed, and exchanges between members. A dedicated platform allows you to analyze this data to better understand your audience and track its engagement over time. This approach transforms interactions into strategic insights to guide your event and community ecosystem.
Centralizing data provides a comprehensive view of your audience’s engagement across all your initiatives. You can track a participant’s interactions during an event as well as their activity within a community. This consolidation makes it easier to analyze behavior and tailor marketing efforts. Teams thus have access to a rich database to improve the experience and performance of their programs.
A data management platform collects various categories of data related to user engagement. This includes event registrations, session participation, content viewed, networking interactions, and community activity. This information helps build a comprehensive history of interactions with each participant or member. It serves as a tool to better understand and engage your audience.
The 360° view is based on consolidating all of a user’s interactions into a single profile. Every time a user attends an event, interacts with content, or participates in a community activity, that profile is enriched. This approach makes it possible to track changes in engagement over time. As a result, marketing and event teams gain a comprehensive understanding of their audience.
Engagement data allows you to segment your audience based on their behavior and interests. Marketing teams can then personalize their communications and offer more relevant content. This approach improves campaign effectiveness and strengthens the relationship with the audience. Events and communities thus become a strategic source of marketing data.
Security relies on several mechanisms: data encryption, advanced user access management, and monitoring of actions performed on the platform. Regular security tests and the implementation of best practices further strengthen data protection. These measures help protect the sensitive information of participants and members. Security is a key factor in ensuring user trust.
ISO 27001 certification ensures that the platform complies with international standards for information security. It mandates strict processes to protect data from unauthorized access, loss, or leaks. This certification covers data confidentiality, integrity, and availability. For organizations, it serves as a guarantee of reliability and security.
Access management allows you to precisely define who can view or edit certain information. Permissions can be assigned based on users’ roles within the organization. This governance approach limits the risk of unauthorized access to sensitive data. It also ensures better traceability of actions performed on the platform.
The organizer or client company retains ownership of the data collected on the platform. It acts as the Data Controller and decides how the information will be used. The platform acts solely as a Data Processor and processes the data according to the client’s instructions. This structure ensures complete control over the data.
GDPR compliance requires transparent and secure management of personal data. Data management platforms include tools that allow organizations to extract, modify, or delete user information. They also facilitate data lifecycle management. These features help organizations meet their regulatory obligations.
