It is often said that it takes 6 to 12 months to organise a trade show. Although this depends on a number of factors (size, complexity of the event, available...
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During our last user group, we interviewed our customers about the animation of their communities. Here is the HUB Institute's testimony on this subject! SUMMARY Presentation Why create a community?...
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You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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A BtoB community is the gathering of professionals with common interests and shared concerns around a specific subject: a profession, an industry, the use of a specific tool, for example....
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