Artificial Intelligence (AI) is playing an increasingly important role in many industries, and the events industry is no exception.
In fact, its applications are no longer just experimental: on the VivaTech app, for example, AI now assists 200,000 visitors.
AI helps organizers provide their attendees with a seamless, personalized, and engaging experience. Before, during, and after the event, it guides them throughout their journey. At inwink, these applications are brought together in AI for the attendee experience.
Here are 5 use cases for event AI to enhance the experience of your event attendees.
TABLE OF CONTENTS
- AI to Easily Complete the Personal Profiles of Attendees and Exhibitors
- AI: Real-Time Answers for Attendees with a Virtual Assistant
- Smart Matchmaking: How AI Connects Attendees to Exhibitors and to Each Other
- Content Personalization: AI at the Service of Attendees
- Instant memories: AI for sharing event photos in real time
1. AI to easily complete the personal profiles of participants and exhibitors
Events are often designed to promote interaction and networking among participants.
However, one obstacle hinders this process: personal profiles remain largely incomplete on the event’s websites and apps.
Yet these digital tools are essential for providing personalized recommendations, connecting relevant profiles, and allowing participants to be identified by their peers.
Despite this, 80% of visitors do not complete their networking profiles, mainly because the task is perceived as tedious and time-consuming. This lack of interest comes at a cost, best summed up by the “Garbage In, Garbage Out” principle: if the initial data provided by participants is incomplete or of poor quality, even the most advanced AI solutions will be unable to offer relevant recommendations. The quality of the participant experience therefore depends directly on the information entered beforehand.
A fully completed profile is a key factor in optimizing the participant experience. Florent Santin, Co-CEO of inwink
Example of autofill for the participant profile in the Viva Technology 2026 mobile app.
For participants: a biography generated in seconds
Thanks to AI, participants no longer have to write their own profiles.
Using public data, such as information from their LinkedIn profile, the AI generates a detailed biography in just a few seconds, directly in their personal space. All they have to do is review or adjust the information before publishing their profile.
The result: time savings for everyone and more effective networking for all.
For exhibitors: a profile pre-filled from their website
The same problem arises for exhibitors. Their profile serves as their showcase on the event’s website and app: it’s the basis for the recommendations made to visitors. Yet it’s often filled out at the last minute, with a brief description—if it isn’t left blank at all.
With AI, exhibitors simply need to provide their website address: their profile is pre-filled, and the AI suggests categories and keywords tailored to their offerings. All they have to do is review, complete, and correct the information before publication.
A well-filled-out listing means a better-recommended exhibitor: the AI then suggests them to attendees whose profiles and interests match their offerings. For the organizer, this results in a more comprehensive and consistent exhibitor catalog, without the need for repeated follow-ups.
2. AI: Real-Time Responses for Participants via a Virtual Assistant
The Chatbot assistant implemented in the Viva Technology 2026 mobile app
When a visitor attends an event, they want quick and accurate answers:
- Where are the booths located?
- What’s the next session I shouldn’t miss?
- What are the essential practical details?
- How can I find the answer to a frequently asked question?
AI provides an effective solution to these needs through chatbots or intelligent virtual assistants. These tools, capable of handling requests in real time, are becoming indispensable allies in making life easier for attendees.
Integrated into the website or the event’s mobile app, they provide instant, personalized assistance.
The result: a smoother experience and more satisfied attendees who feel supported throughout their visit.
3. Smart Matchmaking: How AI Connects Attendees with Exhibitors and With Each Other
As true marketplaces, trade shows often bring together many partners and exhibitors. However, for an attendee, identifying the most relevant booths or solutions can be complex, even confusing.
This is where AI plays a key role as an smart matchmaking assistant.
Thanks to this technology, attendees can interact with an AI assistant and share their specific interests or goals. In return, the assistant offers personalized recommendations tailored to their expectations, such as:
- Discovering the latest innovations,
- Finding solutions that meet the needs of their industry,
- Forging strategic connections with new partners,
- And much more
Capable of conversing in all languages, the AI then suggests a selection of relevant exhibitors to meet. It goes even further by simplifying the planning process: the assistant can display exhibitors’ availability, locate their booths on a map, and even suggest personalized meeting slots.
Exhibitors recommended by the AI assistant in the VivaTech app
4. Content Personalization: AI at the Service of Participants
Just as with the exhibitor search, AI can help visitors discover sessions that match their interests.
Using a virtual assistant, participants can specify their preferred topics, such as “artificial intelligence” or “marketing.” The AI then analyzes these preferences to recommend the most relevant conferences, workshops, or presentations.
This intelligent system allows visitors to create a customized schedule, offering them a personalized and optimized experience.
Example of session recommendations made by the AI chatbot assistant on the Maison & Objet 2026 mobile app
💡 Best Practice
The effectiveness of recommendations made by an AI assistant depends largely on the content provided by the organizer or exhibitor. If this information is incomplete or poorly structured, the AI will have difficulty offering relevant suggestions. To overcome this limitation, it is essential that each stakeholder publish detailed and optimized descriptions.
A guide for exhibitors explaining how to structure and optimize their profiles can improve the accuracy of the AI’s recommendations.
5. Instant Memories: AI for Sharing Event Photos in Real Time
Memories of an event are often captured in photos taken at key moments. However, these photos generally remain out of reach for attendees, as photographers send them exclusively to the organizers—often long after the event has ended.
Today, thanks to AI and facial recognition, it’s possible to send participants photos of themselves in real time.
This is what the MementoPhoto.ai solution offers—a solution that can be directly integrated into inwink, making event photos useful to the right people at the right time.
“Offering personalized, instant photos helps create lasting memories, thereby strengthening participant loyalty for future events.” Youssef Mouadine, CEO of Memento
And since these photos are widely shared on social media, they also give the event additional visibility. To learn about other uses of the integration and best practices regarding personal data, check out our article on attendee engagement and event visibility.
AI: An Essential Tool for Event Organizers
Facilitating connections, delivering the right content to the right person, and eliminating tedious tasks: AI offers event organizers numerous ways to enhance their attendees’ experience.
But it still needs a solid foundation: complete profiles and carefully curated content. Only then can AI deliver on its promises, and an event stand out to increasingly demanding attendees.
👉 To learn how to use AI at every stage of your events, download our white paper, “Generative AI in Event Management.”
