The HUB Institute tranforms its event processes with inwink

Since 2019, the HUBFORUM has been a major event in the marketing arena. Hosted by the HUB Institute, a digital think tank, this annual event gathers over 2 days a community of 3000 marketing decision makers.

A summit which features sharp content and lively exchanges, with a rich program of keynotes conferences, workshops, networking and meeting rooms, partners booths, etc.

To orchestrate this large, complex event, the HUB Institute has chosen the inwink platform to provide a compelling digital experience to participants and to leverage the collection and tracking of attendance data:

•  Creation of a website and a mobile application under the graphic charter of the brand
•  Online ticketing offering packages available for purchase
•  Handling of different categories of registrations
•  Personalized badges for participants according to categories
•  Synchronization of event data with HubSpot
•  Automation of personalized communications
•  Check-in and access control
•  Leads management for partners with the mobile application
•  Scheduling of meetings among participants in the Back-Office
•  Management of partners relations (deliverables, lead gen, content)
•  Personalized dashboards to measure the event ROI