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inwink, event-intelligence software
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The HUB Institute tranforms its event processes with inwink


Since 2019, the HUBFORUM has been a major event in the marketing arena. Hosted by the HUB Institute, a digital think tank, this annual event gathers over 2 days a community of 3000 marketing decision makers.

A summit which features sharp content and lively exchanges, with a rich program of keynotes conferences, workshops, networking and meeting rooms, partners booths, etc.

To orchestrate this large, complex event, the HUB Institute has chosen the inwink platform to provide a compelling digital experience to participants and to leverage the collection and tracking of attendance data:

  •  Creation of a website and a mobile application under the graphic charter of the brand
  •  Online ticketing offering packages available for purchase
  •  Handling of different categories of registrations
  •  Personalized badges for participants according to categories
  •  Synchronization of event data with HubSpot
  •  Automation of personalized communications
  •  Check-in and access control
  •  Leads management for partners with the mobile application
  •  Scheduling of meetings among participants in the Back-Office
  •  Management of partners relations (deliverables, lead gen, content)
  •  Personalized dashboards to measure the event ROI
inwink enables us to drive the engagement with our participants and with our partners for a more effective activation of participants, to generate more interactions before the event, and to optimize the sharing of information among the stakeholders. The availability and the readiness of the inwink team enabled us to set-up the platform quickly and efficiently.
Perle Bagot

Perle Bagot
Associate Director, HUB Institute