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Tekplace_Assurance_InfoproDigital

Infopro Digital enriches the value proposition of its event with inwink

"The inwink team provided us with professional services of very high quality, as well as a powerful tool which effectively met our expectations and needs as a tradeshow organizer"
marina rouet

Marina Rouet
Marketing and Communication Director of Insurance/Finance trade shows - Infopro Digital

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TEKPLACE, the insurance tech tradeshow

An event owned and managed by Infopro Digital, TEKPLACE, the insurance technology congress, has become the most important tradeshow for all players involved in the digital transformation of the insurance industry. The event hosts 300 decision makers from the top 100 insurance companies and 25 suppliers of innovative technology solutions.

Efficient and collaborative management of the event

With a rich program of keynote conferences and workshops, TEKPLACE provides attendees with insights and answers about the changes and trends driven by new technologies in the insurance industry. The Infopro Digital staff orchestrates efficiently all aspects of the event from beginning to end.

Registrations management : with a scenario of both open registrations and by invitations, registrations management is conducted by ways of a waiting list. Every registration has to be approved by the event staff; approvals then trigger an automated communication workflow (confirmation emails, sending of badges…)

Content management : the program of the event features about 20 sessions conducted by nearly 50 speakers. A significant volume of content centrally managed in the inwink Back-Office and published on-demand on the event website. The program is structured in 4 main topic areas, and every session is attached to one topic, a timeslot and a room.

Attendance tracking : participants arrive at the event venue with their badges in hand and can check-in themselves on the computer tablets at their disposal. For participants who have not pre-printed their badges, check-in on the tablet enables them to quickly print their badges on-demand.

The inwink Back-Office is intuitive and easy-to-use, a real time-saver for the marketing teams ! 

A triple value proposition for partners

Tekplace is an opportunity for exhibitors to strengthen their footprint and to showcase their knowhow and offerings before a qualified audience.

Sponsored sessions : every workshop is sponsored and conducted by a partner of the event. Attendees to each session is scanned at the entrance to the room.

Networking : the networking set-up is boosted by a dedicated space on the event website to facilitate contact and meeting requests. Partners can contact participants ahead of the event and suggest appointments during the tradeshow.

Lead Generation at the booths : With the inwink mobile application downloaded on their own smartphones (iOS and Android), partners can easily and smoothly scan the badges of attendees interested in their solutions and offerings. Every member of the partner team can at once qualify onsite the leads generated during the event. Each partner can track at any time the complete list of contacts generated by its team on its dedicated partner workspace.

Real benefits for exhibitors who can leverage and easily track all business interactions with visitors on their booths