Partner management: highlighting and connecting with participants according to packages
Partners play a central role in Leaders League’s event strategy. In return, Leaders League provides them with multiple opportunities to be highlighted and visible at the event so they can perceive the full value of their investment. All partners are grouped onto one page and each of them has a dedicated page where they can put forward the elements they want.
Depending on the package they have chosen, partners have a certain number of invitations they can offer to their own audiences. The people specifically invited by a given partner will not be visible to the other partners of the event which avoids them to be sought after by other partners. This is directly set up in the inwink Back-Office.
Partners who wish to do so can schedule 1-on-1 business meetings on the day of. They have access to a qualified chart of participants to contact.
They can also sponsor a session for which they’ll be the speaker. They then have access to the list of participants who attended that session (who are usually qualified leads for them).
To facilitate the partners’ experience, the Leaders League team sets up a dedicated space for each of them in which they can directly manage all steps of the organization process (from the sponsored session to the business meetings, including managing invitations).
Executing with flexibility and agility: the last-minute switch to a 100% digital format
In the current context of covid-19, the organizing teams needed a solution that would allow them to remain agile and flexible up until the last minute.
Due to the uncertainties about being able to hold the events in person (initially planned at the Pavillon d’Armenonville), the events were switched to a 100% digital format last minute.
A specific event template was created in inwink for Leaders League. The teams were therefore quickly able to generate entire websites 100% in line with the visual identity for each of the 4 events and integrating the specific content for each one.
The sessions were filmed live at the Pavillon d’Armenonville by a production agency and were rebroadcasted live on the event sites.